MAKE IT GOLD | KORBEL CALIFORNIA CHAMPAGNE | 2019

KORBEL needed an exciting new brand campaign that would captivate and encourage consumers to rethink which occasions warrant opening a bottle of champagne. The Make It Gold™ campaign is a national, multi-channel creative strategy that transforms this traditional brand into an accessible treat. The inspiring mantra comes to life in every season with eye catching graphics at point of sale and out of home, through digital and social media, plus an overhaul of their website complete with a library of video content. The field is buzzing and everyone is asking, “Why can’t every day be gold?”
*Consumer Insight/Case Study below

National Multi-Channel Brand Campaign
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Roles & Responsibilities
Key Visual Design
Lifestyle Photo and Video Creative Direction
Product Photo and Video Creative Direction
Point Of Sale Design (Evergreen, Brunch, Holiday, Halloween, Romance)
Web Asset Direction and Development
Mimosa Drink Strategy and Creative Direction (Video and Photo)
Out Of Home Static and Motion Design, Video Creative Direction
Promotional Events Creative
Brand Identity Guidelines