HERRADURA COCKTAILS | TEQUILA HERRADURA | 2024

Two On-Premise Evergreen Program Activations
Campaign creative direction
Cocktail assets & sets photoshoot art direction
Design execution: table-tents, recipe cards, posters, coasters, menu inserts, bar tools

Follow Your Flavor: casual accounts, margarita focus, choose your flavor
Always Ask For The One With The Horseshoe: premium accounts, brand story focus, multiple cocktails